Lighthouse Church

In the heart of Charlotte, Lighthouse Church faced challenges common to many traditional institutions: outdated processes and limited outreach. Recognizing the need for change, I stepped in to catalyze transformation.

The first hurdle tackled was the archaic donation process. By leveraging web development expertise, a streamlined online platform was created, allowing members to contribute seamlessly in just three steps: choose payment method, select giving reason, and submit. Behind the scenes, sophisticated backend systems were implemented, simplifying accounting for church staff.

Next, communication barriers were addressed through automated email systems. Weekly agendas and announcements were delivered directly to members’ inboxes, ensuring no one felt disconnected due to absence. This solution, guided by product management principles, prioritized usability and efficiency.

Finally, the church’s online presence was enhanced through strategic content creation and SEO. By publishing relevant articles and optimizing for search engines, the Lighthouse Church expanded its reach, attracting new visitors and fostering community engagement.

The successful implementation of these solutions demonstrates the power of combining product management and web development expertise to drive meaningful change. Lighthouse Church has not only embraced modernization but also paved the way for other institutions to follow suit.